In the run-up to the event, Toshiba Air Conditioning will run promotions and competitions related to rugby. This support for sporting excellence follows successful sponsorship of the FIFA World Cup by the company last year. David MacRae, UK commercial director, says, ‘UK customers will be anticipating being able to watch the rugby with us, as they did the football.’
Takahiro Ishii, president and CEO of Toshiba Europe, said, ‘Toshiba has always been a big supporter of rugby, and we are extremely pleased to be associated with this exciting and prestigious event. The Rugby World Cup is a driving force in the game with a long and proud heritage, and we are very honoured to be sponsoring an event which brings together countries from around the world.
